Problem
What tends to go wrong.
First DevRel hires go wrong when the company hires for charisma, follower count, or a vague advocacy title instead of practical responsibilities.
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teds services --service devrel-recruiting
Hire DevRel for the work you actually need.
We help teams define, source, and evaluate technical advocates who can earn developer trust and support the business.
Solution
How we help.
We define the role, create the scorecard, evaluate practical work, and support interviews with stronger technical signal.
Who it is for
- Teams making their first DevRel hire
- Companies replacing vague advocacy titles with concrete responsibilities
- Leaders who need technical signal during the hiring process
What you get
- Role definition and scorecard
- Candidate review or sourcing support
- Interview and work-sample calibration
How it works
- Define the role and scorecard
- Review or source candidates against practical criteria
- Support interviews, work samples, and final calibration
Start a conversation
Tell us what you need to build, break, or explain.
teds proof --related
Proof lives in the work.
Related field notes show how we think through the problems behind this service.
Blog
Why Hiring an Influencer for DevRel Fails
Why hiring an influencer for DevRel fails for developer tool startups, and an actionable framework for evaluating developer advocates who can actually build.
BlogDevRel in AI: The Strategy & Playbook for AI Companies
A complete guide to DevRel in AI and DevRel strategy for AI companies: what builds developer trust, how to structure advocacy, and what wastes budget.
BlogAI Didn't Kill the DevRel Interview. It Made the Old Tricks Load-Bearing.
What a 2020 interview-coaching book, a data science career guide, and a freelance bible still teach devrel engineers about standing out, leveling up, and going independent in the 2026 AI developer tools market.